Pinterest has taken social media by storm in the past months, gaining more users than Google+, LinkedIn and YouTube combined. The website based on digital curation has attracted a mostly female demographic, pinning items such as recipes as well as wedding and fashion ideas. Pinterest is still invite only for its members, making the site even more captivating for those not yet ‘pinning’.
The question now is: how will brands start using Pinterest? With a higher percent of female over male users, Pinterest is not the right media for every brand. Some brands, such as Whole Foods and Nordstrom, have already created their own ‘pinboards’ to promote their brands. It will be interesting to see how brands will start using this new social media.
Here’s a Pinteresting infographic created by full service agency, Modea, using comScore statistics.